Pendleton Whisky Velocity Tour: PBR - Professional Bull Riders Tickets Santander Arena

Pendleton Whisky Velocity Tour: PBR - Professional Bull Riders Santander Arena, PA Rodeo

700 Penn Street, Reading, PA, 19602

PBR: Pendleton Whisky Velocity Tour at Santander Arena

Pendleton Whisky Velocity Tour: PBR - Professional Bull Riders brings professional bull riding to Santander Arena in Reading, Pennsylvania, on January 30, 2027. Part of the Pendleton Whisky Velocity Tour, the event pairs elite riders with powerful bucking bulls for a fast-paced live sports spectacle. Reading's downtown arena setting makes the show an accessible option for local fans and visitors planning a winter outing.

The tour showcases the skill, balance, and split-second decisions required to stay aboard for the regulation eight seconds. Every ride brings a new matchup, with the arena atmosphere building around each attempt. The event listing gives January 30 as the performance date; check ticket details for the scheduled start time and any event-specific information. On allentowntickets.net, find this Reading Sports event in the Rodeo category at Santander Arena on January 30, 2027. Prices currently start around $40, with final costs varying by seat location and availability.

Venue and Seating Information

Santander Arena, at 700 Penn St, Reading, PA 19602, is a multipurpose indoor venue with an approximate capacity of 8,500. Its lower bowl, upper bowl, premium suites, and event floor provide different ways to experience the action. For bull riding, lower-bowl seats can offer a close view of the arena floor, while centered upper-bowl seats may provide a broader perspective across the competition space. Exact sightlines depend on the event configuration and the seat selected.

The 300-level upper bowl is generally a more budget-conscious choice, though seats at the extreme corners may feel farther from the action. Floor access and seating arrangements can vary by event, so review the seating map before purchasing. The arena also offers concessions and accessible seating; premium Loft Lounge access is available for select events.

Parking Information

Several garages and lots serve the arena and downtown Reading. The venue information identifies an adjacent official garage and nearby municipal or private lots; prices and availability may change on event day. Arriving early is recommended, particularly for busy events.

• Santander Arena Parking Garage — 613 Franklin St, Reading, PA 19602; listed estimate $5–$15. The covered garage is adjacent to the venue, but spaces are limited.
• Downtown Reading surface lots — multiple locations about one to three blocks from the arena; listed estimates are $5–$12.
• Temporary Box Office parking — near 700 Penn St; availability and pricing vary by event.

Parking estimates are informational and are not guaranteed. Check current event-day instructions before setting out, and consider reserving parking in advance when available.